Path to Business Podcast: Episode #55 – Wedding Planners Wish You Knew with Erica Irwin by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.

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Navigating Wedding Planning: Insights from Erica Irwin
We are thrilled to have the opportunity to sit down with Erica Irwin and dive into the wonderful world of wedding planning. Planning a wedding is exciting and filled with anticipation, dreams, and the thrill of bringing your vision to life. However, we explore the process of deciding on a wedding planner from the client’s perspective. Chatting what vendors can do to have a great experience with a planner is however a key part!
The Beginning of a Beautiful Journey
When couples first step into the realm of wedding planning, they often have a myriad of thoughts and emotions swirling around. One of the most common questions that arise is, “When and where should we get married?” It’s a profound question that may not always have a straightforward answer. It’s however, especially once the planning process begins. However, what truly matters is the journey itself and the moments shared along the way.
Creating a Welcoming Environment
As a wedding planner, Erica’s goal is to create an environment where couples feel welcomed and supported right from the start. She loves nothing more than sitting down with them for that initial conversation. Where the couple can discuss their vision, budget, guest count, and preferred location. However, it’s like the beginning of a beautiful friendship, where trust and understanding gradually blossom.
Exploring Venue Options
One aspect of wedding planning that Erica particularly enjoys is helping couples explore different venues. Finding the perfect setting for their special day. Whether it’s a charming venue in Ottawa or a picturesque location outside the city. Every couple has a unique vision that deserves to be brought to life. Over the years she has found this part to be very important part that sometimes couples skip doing with her.
Embracing the Wedding Weekend Concept
The concept of a “wedding weekend” is one that isn’t talked about often. However, it shouldn’t be overlooked. It encapsulates the idea that a wedding is not just a single day but a celebration that extends over multiple days. In the past what has felt like “a lot of money for one day” doesn’t truly apply. In this case anyways. Erica mentions that this very far from the truth. Multiple events go into a wedding and it’s time for couples to look at it in this way.
Honest Guidance in Decision Making
One of the challenges that couples often face is navigating the vast array of options available. Such as for decorations, flowers, and other elements of their wedding day. With the rise of platforms like Pinterest, it’s easy to get carried away with extravagant ideas that may not be feasible within the confines of a budget. As a planner, Erica strives to provide honest guidance and help couples make informed decisions that align with their vision and financial constraints.
Collaboration with Vendors
Another aspect of wedding planning that she finds fascinating is the dynamic between couples and vendors. It’s essential for vendors to understand the importance of collaboration and communication throughout the planning process. From photographers and florists to caterers and DJs, each vendor plays a vital role in bringing the couple’s vision to life. She touches on how the best approach would be to get in touch with a wedding planner. She has a curated list that she’s worked hard to put together and gives tips to those who see the value in working with a planner.
Staying Organized and Supportive
As the wedding day approaches, tensions may run high, and unexpected challenges may arise. However, it’s essential to focus on the bigger picture and remember what truly matters – celebrating love and creating lasting memories with loved ones. By staying organized, adaptable, and supportive, we can navigate any hurdles that come our way and ensure that the wedding day unfolds seamlessly.
The Rewarding Moments
Erica explains the most rewarding part of being a wedding planner is witnessing the joy and happiness of the couple as they exchange vows and embark on a new chapter together. It’s a privilege to be a part of such a significant milestone in their lives and to play a role in making their dreams a reality.
Looking to hire a wedding planner for your wedding? Get in touch with Erica here.
Watch the full episode on our Youtube Channel.