Path to Business Podcast: Episode #46 – Lessons Learned from Mistakes We Made by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.
Establishing Relationships with Industry Vendors:
Launching into the industry can be daunting, particularly when it comes to forging connections with vendors. We’ve found that the initial steps in relationship-building often involve offering our services at no cost. This gesture not only demonstrates our commitment but also provides an opportunity to showcase our capabilities.
Seeking Reviews and Guidance:
One of our strategies involves soliciting reviews from vendors with whom we’ve collaborated. These testimonials not only serve as valuable social proof but also strengthen our credibility within the industry. Additionally, we actively seek guidance from vendors, especially when navigating unfamiliar territory, such as shooting at new wedding venues. Their insights and expertise have proven invaluable in ensuring successful outcomes.
Fostering Client Relationships:
Central to our approach is the cultivation of strong relationships with our clients. Offering complimentary videos or photos for their special day not only enhances their experience but also deepens our connection with them. This reciprocal arrangement often paves the way for future collaborations and referrals, underscoring the importance of nurturing these relationships.
Expanding Scope and Collaboration:
As we continue to evolve, we’ve expanded our scope beyond weddings to include a diverse range of projects involving planners and venues. Despite this expansion, we remain committed to maintaining strong relationships with our clients, recognizing that ongoing engagement is paramount to our success.
Formal Agreements and Communication:
We understand the importance of formal agreements to protect both parties’ interests. Clarity regarding deliverables and timelines is essential, even as we allow for flexibility in our commitments. Moreover, open communication is key to navigating unforeseen circumstances, ensuring that expectations are managed effectively.
Upholding Professionalism and Reputation:
By adhering to these principles, we aim to uphold our reputation as trusted professionals in the industry. Our commitment to delivering exceptional results for our clients’ most cherished moments remains unwavering, solidifying our position as leaders in the field.
Learning from Past Mistakes:
We recognize the common mistakes that wedding photographers and videographers make when starting their businesses. Every photographer has faced challenges, whether publicly acknowledged or not. We strive to share our experiences openly so that others can learn and avoid repeating the same errors. Hiring experienced vendors ensures that lessons from past mistakes are integrated into their practices, enhancing the overall customer experience and mitigating potential issues on the wedding day.
Watch the full episode here on our Youtube Page.