Path to Business - Podcast

Building a Photo Booth Empire with Catalina Bloch

March 22, 2024

Grey Loft Studio
We met online 10 years ago, fell in love, 3 babies, lots of cameras, and here we are. Want to know more about our story? 
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Path to Business Podcast: Episode #70 –Building a Photo Booth Empire with Catalina Bloch by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.


Capturing Moments with MDRN Photo Booth: Catalina’s Creative Journey

In the whirlwind of festivities and special occasions, Catalina shines as a beacon of creativity and resilience. From her days as a corporate insurance professional to becoming a visionary in the photo booth industry, her story exemplifies the power of pursuing one’s passion and embracing innovation.

A Serendipitous Start

Catalina’s foray into the world of photo booths began with a chance encounter at a convention in Las Vegas. There, she stumbled upon a modern photo booth concept that ignited her entrepreneurial spirit. With determination and a knack for aesthetics, Catalina embarked on a mission to redefine the traditional photo booth experience.

Lighting Up the Scene

Starting from scratch, Catalina infused her photo booths with superior lighting and captivating backdrops, instantly distinguishing her business from the rest. But setting up shop was just the beginning. Catalina hustled to find clients, even sponsoring events (which really meant working for free) to showcase her innovative offerings. Her efforts paid off as she landed significant clients, laying the foundation for her thriving business.

Pushing Boundaries with MDRN

As demand soared, Catalina didn’t rest on her laurels. She expanded her repertoire to include audio guest books and 360-degree video booths, constantly pushing the boundaries of creativity. But just when things were booming, the COVID-19 pandemic hit.

Pivoting in Crisis

Faced with unprecedented challenges, Catalina pivoted swiftly. She introduced virtual photo experiences and interactive platforms for corporate clients, ensuring her business not only survived but thrived during the pandemic. Her adaptability and foresight propelled MDRN Photo Booth to new heights as virtual events gained traction.

Lessons Learned

Reflecting on her journey, Catalina shares invaluable insights for aspiring entrepreneurs. Finding a niche, effective marketing strategies, and embracing automation are fundamental to success. Moreover, fostering connections and staying adaptable are essential in navigating uncertain times.

Celebrating Success

Today, as MDRN Photo Booth commemorates its 10-year anniversary, Catalina stands as a titan in the industry. Her accolades, including a lifetime achievement award and induction into the Photo Booth Hall of Fame, underscore her undeniable impact. But Catalina isn’t one to rest on her laurels. With her favourite tools in hand and a fervour for innovation, she continues to push the boundaries of photo booth experiences, poised for an even brighter future.


Studio Rentals


Audio Guest Book

Photo Booth Mastery Course

LEARN THE INS AND OUTS OF RUNNING A PHOTO BOOTH BUSINESS Catalina has built digital courses that cover everything – from tech choices and client experience to business strategies and pricing guidance.

Watch the full episode on our Youtube.

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