Path to Business Podcast: Episode #71 – How to Grow Your Business using Behind the Scenes Content by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.
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You need to get into the World of BTS or get left behind
Understanding the Importance
Today, let’s get into the world of behind the scenes (BTS), not the boy band, but the essential aspect of showcasing the inner workings of your business. As photographers & videographers, finding compelling content to share can sometimes be challenging. Clients crave authenticity, a peek behind the curtain, understanding the intricacies of what goes into capturing their special moments. If you aren’t capturing ANY behind the scenes, it’s definitely going to rock your bottom line.
The Intricate Dance of Weddings
Weddings are an intricate dance of emotions, logistics, and creativity. For photographers & videographers, it’s not just about clicking the shutter or making the smoothest movements, but also about orchestrating moments, guiding clients, and ensuring every detail is captured flawlessly. However, conveying this process to clients can be a challenge. If you have clips or videos explaining this process it’s really helpful for them to get a good understanding. It get’s the clients comfortable with the way you speak and how you do things.
Bridging the Gap with BTS Content
BTS content serves as a powerful tool to bridge this gap. It offers clients a glimpse into the photographer’s & videographers world, helping them understand the value of engagement sessions, the art of giving direction, and the magic of capturing raw moments.
Utilizing Smartphones for BTS Footage
One effective method is utilizing smartphones to capture BTS footage. Placing a phone atop the camera allows for seamless recording of crucial moments throughout the day. From the excitement of the ceremony to candid interactions, these snippets offer clients a real-time view of their special day.
Social Media Goldmine
Moreover, BTS content isn’t just for clients; it’s a goldmine for social media. Platforms like Instagram and TikTok thrive on authentic, behind-the-scenes content. Whether it’s creating reels, sharing stories, or engaging with followers, BTS footage adds depth and personality to your brand.
Fostering Collaboration within the Industry
But the benefits extend beyond client engagement. BTS content fosters collaboration within the wedding industry. Collaborating with planners, florists, and DJs to showcase their work elevates your business while fostering meaningful relationships within the community.
Curating an Experience
Investing in BTS content isn’t just about capturing moments; it’s about curating an experience. Clients appreciate the transparency and professionalism it demonstrates. Moreover, it sets you apart in a competitive market, showcasing not just your portfolio but also your process and personality.
Embracing the Growth Opportunity
While incorporating BTS content may seem daunting at first, it’s a worthwhile investment in your business’s growth. Whether it’s capturing candid moments or offering insights into your workflow, BTS content humanizes your brand, fostering deeper connections with clients and industry partners alike.
Embrace the Authenticity
So, if you haven’t already embraced BTS, now’s the time. Equip yourself with the tools, whether it’s a simple smartphone mount or hiring a dedicated videographer, to capture the magic unfolding behind the lens. Embrace the cringe, the imperfections, and the raw authenticity of BTS, and watch your business soar to new heights.
Watch the full episode on our Youtube.
