Path to Business - Podcast

Krista Murphy – Wishtree Design

September 14, 2017

Grey Loft Studio
We met online 14 years ago, fell in love, 3 babies, lots of cameras, and here we are. Want to know more about our story? 
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Discovering Krista Murphy from Wishtree Design: A Journey from Ultimate Frisbee to Creative Collaboration

A Serendipitous Connection

I’ve been following Krista Murphy from Wishtree Design online for what feels like ages. When I finally decided to reach out to her, I was thrilled to discover that we had actually met years ago during my Ultimate Frisbee days! Krista and her husband, Ryan, were on the opposing team, and my fiancé, Luc, often subbed for them after we bumped into their team practicing while walking our dogs in our new neighbourhood. This was all pre-baby, back when fitness was my top priority.

Check out our podcast Episode featuring Krista and how she got started in her business.

A Local Gem

Krista lives just four minutes from my son’s daycare, so when we planned a casual ‘play’ session with coffee, I was ecstatic that I didn’t have to drive across the city. Krista exudes a super cool and chic vibe, yet remains incredibly genuine. Her many talents make me envious, and I was admittedly nervous about taking and editing her photos. Collaborating with another professional who understands my tools and techniques can be intimidating. To ensure I captured her vision while maintaining my style, I met with Krista again. This extra step paid off, resulting in classic and beautiful imagery for her website and social media.

Embracing Professional Vulnerability

It’s okay to admit when you’re unsure or nervous about something. We all experience self-doubt, despite knowing we shouldn’t. What matters is pushing through these moments. Working with Krista reminded me of this. Her level of professionalism, humor, and unique perspective on life are truly inspiring. She’s incredibly talented and creative, constantly pushing boundaries and encouraging others to do the same.

A New Friendship

After our conversations, it’s clear that Krista and I are destined to be friends. Meeting another cool mom entrepreneur to exchange ideas and share the joys and challenges of motherhood has been wonderful. Here’s to many more days of Baileys in our coffee and smiles on our tired faces.

Get in Touch with Krista Murphy

I highly encourage you to connect with Krista. Her professionalism, creativity, and humor will undoubtedly impress you. She has a remarkable ability to think outside the box and inspire those around her. Don’t miss the chance to get to know her and experience her unique approach to design and life.


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