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Melissa Lamb – TV Personality & Brand Ambassador – you might have seen her on CTV back in the day as Weather anchor for the Morning Live Show here in Ottawa. She’s now turned to being a brand ambassador for St Laurent Shopping Centre and Mark Motors. She’s also a new mom and blogger. Melissa Lamb, TV Personality & Brand Ambassador, shares her experience with Bethany on this episode of Path to Business Podcast. She is so real and candid throughout, leaving nothing left to the imagination.
Before Launching Her Own Business
Melissa tells us about her background in journalism and working in the media for nearly a decade prior to becoming a known tv personality and brand ambassador. When she was hired by CTV Ottawa, it was a dream come true for her. Television gave her a newfound confidence that she didn’t know she had before. It was both exciting and rewarding, while being very tough at times. She had to start from the bottom and work her way up to become the TV personality many households know today!
The Importance of An Online Presence
In order to be a successful TV personality and brand ambassador, it was important for Melissa to build a strong online presence that was updated consistently with her television presence. She was also mindful of balancing personal life online and professional life while considering her audience. Once she was seeing a significant shift in her business, she made sure that she had a strong brand. CTV had given her a wonderful platform, but it was up to her to build on it for herself.
Melissa became the brand ambassador for St Laurent through working with CTV. Here she created strong professional bonds with many involved. When she was, unfortunately, let go from CTV, Melissa’s ties to St Laurent were still strong, and as a result, they were able to build their own brand together; separate from CTV branding. Since then, Melissa has continued to grow her own brand and presence in Ottawa’s market. We look forward to seeing what is next for this TV personality and brand ambassador!
Want to listen to another amazing Woman in Business, check out this interview with Sarah McAllister from Go Clean Co HERE.