Path to Business - Podcast

How to Build an Effective Website

How to Build an Effective Website as a creative professional

May 24, 2024

Grey Loft Studio
We met online 10 years ago, fell in love, 3 babies, lots of cameras, and here we are. Want to know more about our story? 
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Path to Business Podcast: Episode #78– How to Build an Effective Website by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.


Building an effective website as a creative professional is essential. It’s your online portfolio and a way to attract new clients. Forbes states almost half (48%) of visitors will determine the credibility of a business based on their website. But creating a site that works well can be tricky. Here are some tips to help you build a great website and avoid common mistakes.

How to Build an Effective Website

1. Keep It Simple

A simple, clean design works best. Visitors should easily find what they’re looking for. Too much clutter can confuse them. Stick to a few colours and fonts. Make sure your text is easy to read.

2. Showcase Your Work

Your work is the star of your website. Use high-quality images and videos. Create separate sections for different types of work. Write short descriptions for each project. Let your work speak for itself.

3. Easy Navigation

Make it easy for visitors to move around your site. Use clear menu labels. Keep the navigation bar in a familiar place, like at the top of the page. Include a search bar if you have a lot of content.

4. Mobile-Friendly Design

Many people will visit your site on their phones. Make sure your site looks good on all devices. Use a responsive design that adjusts to different screen sizes. Test your site on both phones and tablets.

5. Fast Loading Times

No one likes a slow website. Optimize your images so they load quickly. Use a good hosting service. Avoid too many plugins and large files that can slow down your site.

6. Clear Call-to-Actions

Tell visitors what you want them to do next. Whether it’s to contact you, view more of your work, or follow you on social media, make it clear. Use buttons and links that stand out.

7. About You

Include a section about yourself. Share your story, your skills, and your experience. This helps visitors connect with you on a personal level. A friendly photo of you can also make a big difference.

8. Contact Information

Make it easy for potential clients to reach you. Include a contact form, email address, and phone number. Add links to your social media profiles. The easier you are to contact, the more inquiries you’ll get.

9. Regular Updates

Keep your website fresh with regular updates. Add new projects, blog posts, or news. This not only shows that you are active but also helps with search engine rankings.

10. SEO Basics

Optimize your site for search engines. Use relevant keywords in your titles and descriptions. Write clear and concise meta descriptions. Make sure your images have alt text. These small steps can help more people find your site.

Common Pitfalls to Avoid

  • Overloading with Graphics: Too many graphics can slow down your site and distract from your work.
  • Ignoring SEO: Without basic SEO, your site might not show up in search results.
  • Poor Navigation: If visitors can’t find what they need, they’ll leave your site quickly.
  • Not Updating Content: Outdated content can make you look inactive or unprofessional.
  • Ignoring Mobile Users: A site that doesn’t work on mobile can lose you a lot of visitors.
  • Here are more lessons we’ve learned in the past

By following these tips, you can create a website that effectively showcases your creative work and attracts new clients. Remember to keep it simple, showcase your best work, and make it easy for visitors to contact you. Avoid common mistakes, and you’ll be on your way to having a successful online presence.

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